Pic The Gift Hires Yoann Giorsetti as Director of Sales

We are pleased to announce that Yoann Giorsetti has joined Pic The Gift as our new Director of Sales. The appointment marks the creation of the first formal sales department in our company's fourteen-year history, a move that reflects our broader shift from behind-the-scenes operational excellence toward a more visible presence in the marketplace.

"For fourteen years, Pic The Gift has grown almost entirely on the strength of our work and the relationships our team has built directly with partners," said Wes Pickering, CEO and Co-Founder of Pic The Gift. "Bringing in someone with Yoann's experience and reputation allows us to build on that foundation with real intention. He knows how to grow a sales organization from the ground up, and that is exactly the next chapter we’re writing for this company."

Giorsetti spent 23 years with Siser North America and its affiliated brands, joining in customer service and rising to Managing Director and Senior Vice President. During his tenure, he held full P&L responsibility, led the company's expansion into new retail channels, and built and managed high-performing teams across sales, service, and product development. He also played a central role in Siser's marketing strategy and brand growth, and became one of the most recognized figures in the heat-transfer and decorated apparel industry, regularly representing the company in trade press and at industry events.

"Pic The Gift has built something a lot of companies in this space talk about and never achieve: real manufacturing capability, quality control, and reliability, all under one roof," said Giorsetti. "What drew me here is the chance to build a sales organization from scratch around a company that already delivers on its promises. That is a rare position to be in, and I intend to make the most of it."

As Director of Sales, Giorsetti will lead all sales efforts for Pic The Gift, working to formalize and scale a function that has, until now, grown organically through word of mouth and long-standing partner relationships. Chris Reimer, who had been serving as Director of Sales and Marketing, returns to the title of Director of Marketing as Giorsetti steps into the newly created role.

With a team of more than 150 dedicated manufacturing professionals, Pic The Gift enters this next chapter as one of the most capable print-on-demand manufacturers in the United States. We invite prospective Partners to learn more on our Become a Partner page.

Welcome to the team, Yoann!

Thank you World Imaging News, ASI, Apparelist, and St. Louis Business Journal for the positive coverage!